Stage 3: Ideate

Mind Map

Value Proposition Workbook

Requirements Mapping

Functional Job: Look up context of controversy and creator's behavior.

Emotional Job: Feel resourceful.

"Fire" moment: Abondoning call-out Docs.

Pain Points & Friction

The Barrier: Uncertainty/Fear.

The Risk: Doxxing/Malitious intent.

Cost of inaction: Innocent lives could be ruined due to rampant lies and mistruths spreading online

Benefit Identification

The Dream State: Misinformation and controversies are stomped out almost the moment they start up.

Competitive Differentiation

Unlike your regular search engines, this software actually gives sufficient information about a given circumstance without bias or personal opinions and actually encourages or challenges those who seek out information to look even deeper.

Idea Prioritization

I chose fun facts for highly innovative as there aren't any websites or apps that provide furthur backstory that is related to the person someone is trying to research. For high feasability, I chose interviewing and questioning the user as both of those have already been done numerous times on other websites, platforms, and applications beforehand. However, for the "sweet spot", I put down having quizzes and questionnaire based around the gathered info about the person the user looked up because not only is that very unique, but I could also possibly use an algorithm that works in the background gathering information about the individual the user looked up.

Chosen Idea

A web app that acts as an intelligence building device.