Stage 2: Define

Initial Define Statement

Busy professionals feel drained by the meal planning and grocery shopping process, making it difficult for them to eat a nutritious meal at home.

Affinity Mapping

• Theme 1: Time constraints and fatigue after work.
• Theme 2: Overwhelmed by complex recipes and long ingredient lists.
• Theme 3: The high cost and guilt associated with the "takeout" workaround.

POV Statement

Maya, a busy professional, needs a simplified way to plan and shop for meals because the current process drains her limited energy and causes her to default to ordering takeout.

"How Might We" (HMW) Questions

• How might we simplify the meal planning and grocery shopping process?
• How might we make healthy food magically appear in her fridge without the mental load of planning?

Initial Persona

Name: Maya, "The Healthy Habit-Seeker"

Demographics: Age 35, working professional, lives in a busy city.

Goals: Wants to cook healthy meals to feel in control and save money.

Frustrations: Meal planning is a time-consuming chore.

Quote: "I love the idea of cooking, but the planning and shopping just drain all my energy."